The Strategic Role of Color in Printed Designs

When it comes to our eyes, they are often attracted to color. With a range of colors and other hues, they also attract other people’s interest instead of a white and black picture, as this is a principle that is common to artists.

That’s why if you are a business owner, you must consider using colors in your marketing and branding strategies. Color is not just the sole factor to think of for printed designs. But, this is not something you must underestimate as it can do a lot despite being a simple element.

For one, an eye-catching and colorful logo, even a promotional flyer, could push a customer to see your business out. The strategic use of color is something not to miss out on in printed designs. Below are the things that can make you realize the role of using color in printed formats.

3 Strategic Roles of Color in Your Printed Documents

1. Establish a Unique Identity

It is part of branding in a company to choose colors, as this is when the color turns out to be a big part of its identity. Just imagine if Starbucks had no shade of green as its signature—it won’t have something that makes it recognized. When you associate a brand with a color, it helps create a specific identity.

2. Catch the Eye of Customers

We are always drawn to vibrant colors as they stand out from the rest. A bright logo sets itself different from the rest, despite the presence of white, black, and monochrome designs. That is when it gets our attention.

• Marketing Tip: The thing is that it is not limited to logos. There must be an advertised sale or important notice in a box so that the color will stand out. The design choices for printed designs will make a big difference.

3. Emphasize Essential Information

Colors strategically placed and chosen can get customers’ attention to a single spot. This is more valuable than showing off a logo. Graphic designers suggest using a sale or announcement that is time-sensitive. Bright colors would be implemented in this case so customers will see them.

• Professional Tip: You must choose the suitable color as it is a priority. Use a color that is as significant as a font or image. It is always the color that gets the attention, as it has unique individual associations.

Conclusion: Understanding Color Perception

Since everyone perceives color in various ways, it means to say no ideal color palette exists. Bring about an effective printed design by first understanding certain colors and their specific meanings. Know how these colors carry the message to a targeted audience.

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